Graphic Design - Brand a Brand
It’s a big project to include eighteen elements in a presentation (brand guide), including:
a one sentence description of your proposed startup (from Week 1)
a single paragraph that describes a fictional history of your company/client (from Week 1)
mind mapping and brainstorming sketches (from Week 1)
three different naming options for your company/client, highlighting your top choice (from Week 1)
a list of three adjectives that describe the start-up's key qualities (from Week 1)
your two mood boards (from Week 2)
your startup name set in five different typefaces that you think will be good structural starting points, highlighting the most successful one (Week 3)
five variations of your chosen skeleton, examining variations in the typographic forms, highlighting the most successful one (Week 3)
five new variations using your top choice (or a combination of moves) from the last stage, with smaller variations in the typographic forms, highlighting the most successful one (Week 3)
one final, finessed, logotype (Week 3)
a page showing your identity's color palette (Week 4)
a page showing a custom mark or icon (Week 4)
a page showing your choices of secondary typeface(s) (Week 4)
a page showing your logotype with your chosen style of imagery (photography or illustration) (Week 4)
a page explaining and illustrating your "secret ingredient" (Week 4)
four different applications of your identity on 4 pages (Week 5)
a table of contents
a front and back cover
I used a practical example for my “YardGuard” weather-proof startup company and have hands-on practice on a professional design tool Figma.
